This year, the NJ Council on Compulsive Gambling partnered with YouGov to conduct an online poll of gambling habits in New Jersey. The study, using a statewide representative sample of about a thousand New Jerseyans, found only 13 percent of bettors feel traditional television and radio ads strongly influence their wagering behavior. But 28 percent said they are strongly influenced by the ease of betting on mobile phones and 30 percent said they’re strongly influenced by individualized incentives like free credits and 'no risk' bets.
